Tag Archives: media

Why don’t TV commercials link to websites?

You know how printed billboards and press ads often include a QR (Quick Response) code, which we can snap with our smartphones to instantly load the product’s website? Well, I want to know why every TV commercial doesn’t let us … Continue reading

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Native advertising

Native advertising is the name now given to what magazine and newspaper publishers used to call advertorial. This was advertising content masquerading as editorial, deliberately blurring the distinction between the two. Editors traditionally strove to be objective and independent of … Continue reading

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A conundrum for newspapers

I started reading newspapers when our sixth-form economics teacher insisted we do so to keep abreast of current affairs and the habit stuck. My allegiance has changed more than once, but I would be lost without my daily fix. In … Continue reading

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Like Bruce said: “99 channels and nothing on”

Back in the 1960s, the UK was home to its first two (monochrome) TV channels: BBC and (regional) ITV, which were joined by BBC2 in 1964. BBC1’s test card, accompanied by light music,was replaced by children’s programmes each weekday afternoon … Continue reading

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Why your ideas are worth nothing

The Media Show (BBC R4) this week featured an item on copyright. Presenter Steve Hewlett is normally excellent at untangling complicated issues such as the hacking enquiry or media regulation, but he seems to have a blind spot about copyright. … Continue reading

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