Tag Archives: online

Native advertising

Native advertising is the name now given to what magazine and newspaper publishers used to call advertorial. This was advertising content masquerading as editorial, deliberately blurring the distinction between the two. Editors traditionally strove to be objective and independent of … Continue reading

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The e-commerce show at Kensington Olympia

e-commerce expo 2013 It’s no surprise to see this show getting busier each year as e-commerce continues its relentless march to global retail domination. There were about 50 seminars and a dozen keynote speeches, all of them free of charge … Continue reading

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A conundrum for newspapers

I started reading newspapers when our sixth-form economics teacher insisted we do so to keep abreast of current affairs and the habit stuck. My allegiance has changed more than once, but I would be lost without my daily fix. In … Continue reading

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Online innovators are missing a trick

As part of my transition from a print past to a digital future, I’ve learned a lot about web content strategies and content management. There are some clever people out there, paving the way in these fledgling areas, learning from … Continue reading

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Why newspapers should prescribe tablets

As an avid newspaper reader I take great interest in their prospects and am eager for them to find a way out of their current perilous situation. Publishers are desperately trying to stem the tide of readers deserting their printed … Continue reading

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Media Pro show, London

I am pleased to report that the recent Media Pro Expo, at Olympia, had a real buzz about it this year. I spent two days there and sat in on a dozen or so of about 140 seminars and keynote … Continue reading

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