Tag Archives: publication

Native advertising

Native advertising is the name now given to what magazine and newspaper publishers used to call advertorial. This was advertising content masquerading as editorial, deliberately blurring the distinction between the two. Editors traditionally strove to be objective and independent of … Continue reading

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Media Pro show, London

I am pleased to report that the recent Media Pro Expo, at Olympia, had a real buzz about it this year. I spent two days there and sat in on a dozen or so of about 140 seminars and keynote … Continue reading

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