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Tag Archives: new media
Why newspapers must get personal
I recently attended the eCommerce Expo at London’s Olympia and it reminded me that newspaper publishers still have a lot to learn. James Candy, of Red Technology, gave a talk about the need for personalised content online, the basic premise being … Continue reading
Posted in Media
Tagged ecommerce, expo, new media, newspaper, olympia, online, personal, publish, suggestion, user experience
4 Comments
New media is punk
New media upstarts are threatening to do to the media establishment what the punk movement did to the music industry. This rather belated insight only came to me when watching a TV programme about the demise of Top of the … Continue reading
Publishing Expo
I attended the recent Publishing Expo at Earl’s Court and left with an overpowering impression that this is an industry in urgent need of transformation. The show guide cover carries a photo of what I take to be a chameleon, … Continue reading
Posted in Media
Tagged advertising, earls court, exhibition, expo, new media, newspaper, online, print
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Why do newspapers have different standards online?
If you felt strongly enough about some issue to send a letter to a national newspaper you would be obliged to supply your name, address and a daytime telephone contact number. This allows them to verify your identity and, unless … Continue reading
Reading newspapers on the Kindle
Having recently acquired a basic (non-3G) Kindle and keen as mustard for newspapers to find a way to survive, I decided to road-test the national titles currently available in the UK. This is not intended as a review of the … Continue reading
A proposal to newspaper publishers
Newspaper publishers’ marketing departments gather stacks of data on who reads their titles, how, when and where, but why do we read newspapers at all? It is easy for the digerati to sneer at us for our loyalty to this … Continue reading
Posted in Media
Tagged advertising, guardian, new media, newspaper, online, print, suggestion
2 Comments
pootering 
