Tag Archives: publish

Native advertising

Native advertising is the name now given to what magazine and newspaper publishers used to call advertorial. This was advertising content masquerading as editorial, deliberately blurring the distinction between the two. Editors traditionally strove to be objective and independent of … Continue reading

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Why newspapers should prescribe tablets

As an avid newspaper reader I take great interest in their prospects and am eager for them to find a way out of their current perilous situation. Publishers are desperately trying to stem the tide of readers deserting their printed … Continue reading

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Media Pro show, London

I am pleased to report that the recent Media Pro Expo, at Olympia, had a real buzz about it this year. I spent two days there and sat in on a dozen or so of about 140 seminars and keynote … Continue reading

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Why newspapers must get personal

I recently attended the eCommerce Expo at London’s Olympia and it reminded me that newspaper publishers still have a lot to learn. James Candy, of Red Technology, gave a talk about the need for personalised content online, the basic premise being … Continue reading

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