Category Archives: Media

Why don’t TV commercials link to websites?

You know how printed billboards and press ads often include a QR (Quick Response) code, which we can snap with our smartphones to instantly load the product’s website? Well, I want to know why every TV commercial doesn’t let us … Continue reading

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Native advertising

Native advertising is the name now given to what magazine and newspaper publishers used to call advertorial. This was advertising content masquerading as editorial, deliberately blurring the distinction between the two. Editors traditionally strove to be objective and independent of … Continue reading

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The e-commerce show at Kensington Olympia

e-commerce expo 2013 It’s no surprise to see this show getting busier each year as e-commerce continues its relentless march to global retail domination. There were about 50 seminars and a dozen keynote speeches, all of them free of charge … Continue reading

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Why do Spotify penalise their UK customers?

I love music, but gave up buying CDs years ago, when I decided I already owned enough possessions for a lifetime. I still don’t know how to get rid of my old vinyl collection and I don’t want to clutter … Continue reading

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Almost perfect?

When I read a recent article announcing Google’s claim of achieving  “almost perfect language translation”, it reminded me of a story our school teacher told us, many years ago. Apparently, computer scientists wrote an application to translate between English and … Continue reading

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Do you really want customer feedback?

Most businesses are wide awake to the benefits of customer feedback and the internet gives them great tools to make it quick and easy to gather. Unfortunately, it is not always appreciated. When I used to eat in a big … Continue reading

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A conundrum for newspapers

I started reading newspapers when our sixth-form economics teacher insisted we do so to keep abreast of current affairs and the habit stuck. My allegiance has changed more than once, but I would be lost without my daily fix. In … Continue reading

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