Category Archives: Media

Why don’t TV commercials link to websites?

Posted on January 17, 2014 by pootering

You know how printed billboards and press ads often include a QR (Quick Response) code, which we can snap with our smartphones to instantly load the product’s website? Well, I want to know why every TV commercial doesn’t let us … Continue reading →

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Native advertising

Posted on January 6, 2014 by pootering

Native advertising is the name now given to what magazine and newspaper publishers used to call advertorial. This was advertising content masquerading as editorial, deliberately blurring the distinction between the two. Editors traditionally strove to be objective and independent of … Continue reading →

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The e-commerce show at Kensington Olympia

Posted on October 2, 2013 by pootering

e-commerce expo 2013 It’s no surprise to see this show getting busier each year as e-commerce continues its relentless march to global retail domination. There were about 50 seminars and a dozen keynote speeches, all of them free of charge … Continue reading →

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Why do Spotify penalise their UK customers?

Posted on August 24, 2013 by pootering

I love music, but gave up buying CDs years ago, when I decided I already owned enough possessions for a lifetime. I still don’t know how to get rid of my old vinyl collection and I don’t want to clutter … Continue reading →

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Almost perfect?

Posted on July 27, 2013 by pootering

When I read a recent article announcing Google’s claim of achieving  “almost perfect language translation”, it reminded me of a story our school teacher told us, many years ago. Apparently, computer scientists wrote an application to translate between English and … Continue reading →

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Do you really want customer feedback?

Posted on June 19, 2013 by pootering

Most businesses are wide awake to the benefits of customer feedback and the internet gives them great tools to make it quick and easy to gather. Unfortunately, it is not always appreciated. When I used to eat in a big … Continue reading →

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A conundrum for newspapers

Posted on March 26, 2013 by pootering

I started reading newspapers when our sixth-form economics teacher insisted we do so to keep abreast of current affairs and the habit stuck. My allegiance has changed more than once, but I would be lost without my daily fix. In … Continue reading →

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Life after death – on LinkedIn, at least

Posted on January 13, 2013 by pootering

I had a shock last week, when LinkedIn suggested I might like to connect with a friend who had, sadly, passed away three years ago. David and I had worked together for several years and become friends before he eventually … Continue reading →

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Panasonic delivers, with a minor clunk

Posted on December 9, 2012 by pootering

Our new Panasonic 42-inch plasma Viera was due for delivery from Argos yesterday. We chose Argos because their corporation tax actually makes a contribution to UK Treasury coffers. My wife ordered it and, the day before it arrived, received a … Continue reading →

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How to come back from 3-1 down to win 2-0

Posted on December 2, 2012 by pootering

This is not as impossible as it sounds, since it is just one of the amazing things you too could witness if you supported a football team like Wycombe Wanderers. Blogs about the trials and tribulations of local football fans … Continue reading →

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