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Tag Archives: advertising
Why don’t TV commercials link to websites?
You know how printed billboards and press ads often include a QR (Quick Response) code, which we can snap with our smartphones to instantly load the product’s website? Well, I want to know why every TV commercial doesn’t let us … Continue reading
A conundrum for newspapers
I started reading newspapers when our sixth-form economics teacher insisted we do so to keep abreast of current affairs and the habit stuck. My allegiance has changed more than once, but I would be lost without my daily fix. In … Continue reading
Posted in Media
Tagged advertising, business, digital, journalism, media, newspaper, online, press, print, tablet
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Ad-Tech online advertising expo, Olympia
A day at the AdTech expo at Kensington Olympia confirmed that smartphones are fulfilling their promise to dominate the UK’s online market place, ahead of schedule. Apparently, 37% of us have smartphones already and that figure is set to hit … Continue reading
Internet World expo
The Internet World exhibition was held at Earls Court from 10-12 May. This huge event comprised five shows: Content Management, Social Media, Digital & Mobile Marketing, eCommerce & mCommerce and Connectivity & Hosting. A quick scan of the floor plan suggests … Continue reading
Posted in Media
Tagged advertising, earls court, exhibition, expo, internet world, online, review
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The jobseeker’s perspective
The last time I was a jobseeker was 20 years ago and the experience has been very different this time around. Until recently I worked in the newspaper industry, on the production side. We got the advertising copy in the … Continue reading
Publishing Expo
I attended the recent Publishing Expo at Earl’s Court and left with an overpowering impression that this is an industry in urgent need of transformation. The show guide cover carries a photo of what I take to be a chameleon, … Continue reading
Posted in Media
Tagged advertising, earls court, exhibition, expo, new media, newspaper, online, print
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Reading newspapers on the Kindle
Having recently acquired a basic (non-3G) Kindle and keen as mustard for newspapers to find a way to survive, I decided to road-test the national titles currently available in the UK. This is not intended as a review of the … Continue reading
A proposal to newspaper publishers
Newspaper publishers’ marketing departments gather stacks of data on who reads their titles, how, when and where, but why do we read newspapers at all? It is easy for the digerati to sneer at us for our loyalty to this … Continue reading
Posted in Media
Tagged advertising, guardian, new media, newspaper, online, print, suggestion
2 Comments
pootering 
