Tag Archives: advertising

Why don’t TV commercials link to websites?

You know how printed billboards and press ads often include a QR (Quick Response) code, which we can snap with our smartphones to instantly load the product’s website? Well, I want to know why every TV commercial doesn’t let us … Continue reading

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A conundrum for newspapers

I started reading newspapers when our sixth-form economics teacher insisted we do so to keep abreast of current affairs and the habit stuck. My allegiance has changed more than once, but I would be lost without my daily fix. In … Continue reading

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Ad-Tech online advertising expo, Olympia

A day at the AdTech expo at Kensington Olympia confirmed that smartphones are fulfilling their promise to dominate the UK’s online market place, ahead of schedule. Apparently, 37% of us have smartphones already and that figure is set to hit … Continue reading

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Internet World expo

The Internet World exhibition  was held at Earls Court from 10-12 May. This huge event comprised five shows: Content Management, Social Media, Digital & Mobile Marketing, eCommerce & mCommerce and Connectivity & Hosting. A quick scan of the floor plan suggests … Continue reading

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The jobseeker’s perspective

The last time I was a jobseeker was 20 years ago and the experience has been very different this time around. Until recently I worked in the newspaper industry, on the production side. We got the advertising copy in the … Continue reading

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Publishing Expo

I attended the recent Publishing Expo at Earl’s Court and left with an overpowering impression that this is an industry in urgent need of transformation. The show guide cover carries a photo of what I take to be a chameleon, … Continue reading

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Reading newspapers on the Kindle

Having recently acquired a basic (non-3G) Kindle and keen as mustard for newspapers to find a way to survive, I decided to road-test the national titles currently available in the UK. This is not intended as a review of the … Continue reading

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